Willie Nelson appears in the John Varvatos Fall 2013 ad campaign with his sons Lukas Nelson and Micah Nelson. This editorial was shot in Des Moines, in the historic Salisbury House museum, by photographer Danny Clinch.
I love that the sons were involved. This is very beautiful compared to the usual, sexualized editorials we see.
“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons. Willie is a true American icon, and it runs deep in the bloodline,” says John Varvatos in Women's Wear Daily.